The 3 Customer Service Training Imperatives, Post-COVID

Companies left and right are discovering this the right time to buy client service training as we head into the post- (or I should say nearly post-) pandemic age. And theyre best to wish to do so: Businesses will not be able to count a lot longer on consumers cutting them slack due to the supply chain and employee disruptions theyve seen so strongly in the headlines. Clients are going to return, complete force, to anticipating the levels of courtesy, polish, and emotional positioning they expected pre-pandemic in customer support from services throughout the board.

If youre looking to polish up your client service as we move into this brand-new era, let me spell out where to put your focus. Im a consumer service specialist, fitness instructor, and developer of custom eLearning programs for my clients, who span a range of markets, including technology, retail, automotive, healthcare (the patient experience), hospitality, banking, monetary services and fintech, and B2B. And throughout the board, there are three disciplines Im discovering vital that they concentrate on in the contemporary landscape..

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1. Deal customer support training that teaches “situational empathy.”.

A confusing feature of the pandemic and its accompanying interruptions– economy-wise and healthwise– is that the distribution of some of its impacts have actually been extremely irregular. And when a services customer base consists of those whom its fallen on hardest (even if things are, haltingly, finally improving), a massive dose of situational compassion is essential if you wish to link, and genuinely serve, these consumers..

Can empathy even be trained for?

There is one kind of empathy thats essentially unchangeable, and untrain-for-able. Like other character traits, its by and large set in location as part of an adults makeup by the time we reach our mid-twenties.

The response is a resounding yes– and no.

But far more gladly, the more beneficial pressure of compassion in consumer service, what psychologists call ” situational empathy,” can be trained for and boosted in its delivery through the type of “consumer service empathy training” that I both provide and suggest.

2. Deal training for client service recovery (dealing with upset customers): Train staff members to work successfully with upset, mad, frustrated, and dissatisfied clients– eventually turning them into advocates and ambassadors for your business.

( For a printable/emailable variation of the MAMA Customer Service Recovery Framework, please send an e-mail to me at micah@micahsolomon.com — and if you have an extra minute, share a bit about yourself and your business scenario in your e-mail.).

Even in great times, finding out service recovery– how to successfully deal with upset, inflamed, angry, dissatisfied customers– is a master ability of client service. With the included stress factors of the Covid and post-Covid landscape, practicing and learning service healing– before a customer is breathing down your neck or shouting over the phone or on the Zoom call– is definitely essential. Every fantastic customer-focused company has its own service healing structure: Marriotts spells LEARN; Starbucks, adorably, spells LATTE..

My own customer service framework, which I train on and teach to my consumer service consulting clients as well, spells MAMA. The next time a confrontational client is out for your head.

3. Deal customer care training to staff members in withstanding a posture of defensiveness..

And theyre ideal to desire to do so: Businesses wont be able to count much longer on customers cutting them slack due to the supply chain and worker disruptions theyve seen so strongly in the headings. Consumers are going to go back, full force, to expecting the levels of courtesy, polish, and emotional alignment they anticipated pre-pandemic in customer service from businesses throughout the board.

Why do employees act defensively– even when it has such a fatal possible expense to a businesss success?.

Staff members utilize defensive language and defensive responses due to the fact that of what theyve seen designed growing up (as kids, they might have grown up enjoying one parent react to the other with accusatory and protective retorts) and how theyve found out to react in their personal lives growing up (it was regular for everyone, when a sibling implicated us of something such as breaking a toy, to snap back with, ” I did not!”).

In addition to deciding the topics on which to focus your customer care training efforts, youre going to need to choose the channels/platforms to utilize to deliver that training. In years past, I would say that in-person training was the gold standard. Today, while Im definitely still a fan of that technique, especially as a way to kick off a consumer service effort, I think the new gold requirement is a custom-created eLearning item, for drawing from that kickoff-point onward. Why? Because it can be found out from asynchronously: module by module or binged a la Netflix. Due to the fact that it lends itself to evaluating to ensure that every learner is comprehending the product. Since it can use chances for accreditation at the end of the course. And due to the fact that it can exist at your company beyond only the existing employees, to be utilized for future hires too, and for incorporation into onboarding in the future too– long after, as we say around here, “Your fitness instructor has left the structure.”.

To break defensive routines, staff members require to be informed and shown whats anticipated of them, as grownups, at work. In my customer service training workshops, we deal with changing defensive words and expressions with non-inflammatory options, achieving this through modeling, role-playing and information. Beyond that, you can take the method that I do when working with client service consulting clients: I help them to develop their own ” language lexicon” with dissuaded expressions and phrases that can be utilized as substitutes..

My own customer service structure, which I train on and teach to my consumer service seeking advice from clients as well, spells MAMA. The next time a confrontational consumer is out for your head.

Today, while Im definitely still a fan of that method, particularly as a way to kick off a consumer service effort, I think the brand-new gold standard is a custom-created eLearning item, for taking from that kickoff-point onward.

When an employee takes umbrage and acts defensively in response to a perceived slight from a client, it doesnt bode well for the direction the conversation is going to take from that point, and its likely to be catastrophic, in the long run, for the success of your company..

****.

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